New Media for Designers + Builders is up on Apple's iBookstore! Here's the link.


   If you don't have an iPad, I've also created a Kindle version. Here it is as well. If you don't have either an iPad or Kindle, what is your electronic reader? I'm thinking of doing a Nook version at some point. Please let me know in the Guestbook (scroll down).


New Media Workshop at Celebration


Tuition $50

We’ll provide refreshments; lunch is on your own at one of Celebration’s Main Street restaurants nearby.


   Join me 9 AM - 4 PM November 8 for a day at Celebration, Florida jam-packed with the latest New Media know-how! The fast-paced morning session is packed with tips and techniques on the following:

Why New Media?

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We’ll start by looking at how business is changing more than it has at any time in our lifetimes. We’ll look at what that means, especially for designers and builders. What once worked doesn’t work so well anymore, but the new tools may actually work better for you than anything else you’ve ever tried before.

Blogging

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Your blog should be the keystone of your New Media ecosystem. We’ll look at the basics first, such as how to blog and how to do it. Then we’ll take a look at some bonus stuff, like Google ads, blogging tweet-casts, and ClickToTweet.

Micro-Blogging

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Twitter so dominates micro-blogging that we’ll mainly be looking at Twitter, but the lessons apply if you micro-blog elsewhere. Like blogging, we’ll look at why to do it, how to do it, and the top ten rules of microblogging. We’ll then look at some bonus items like the (relatively) new Twitter graphics and the benefits of tweet-chats.

Website

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A decade ago, people debated whether to have a website… and we know how that worked out. Get ahead of the curve on the other eleven nodes of your New Media ecosystem. Before we’re done, we'll look at is a site I’ve built recently which I feel redefines web marketing in several good ways.

Speaking

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Speaking seems so Old Media… and also so terrifying… but we’ll look at why it should be part of what you do. Also, how do you get started speaking? And what are the most important rules once you get going?

Idea Cards

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Don’t ever have business cards again. They do nothing good for you anymore, but Idea Cards do, for reasons we’ll discuss. Simply put, the Spam Vaccination means people don’t want to know about your business anymore, but they may listen for hours about your great idea.

Discussions

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Some of the most prominent designers + builders share their know-how freely… if you know where to look. But most high-level online discussions are peculiar places. You need to know the unwritten rules so that you’ll be welcomed back again and again. 

Email

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We all know email… don’t we? We’ll look at some basic principles here that help feed other nodes of your New Media ecosystem, and that might just lift some of the burden that email is today for pretty much all of us.

Mailing Lists

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This is the one part of a New Media ecosystem where we’re still allowed to broadcast information… so long as we get everyone’s permission beforehand. We’ll discuss details of the best ways of going about this, and getting good results.

Images

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Almost every designer or builder has an image library because we’re visual people. But what could you be doing to collect better images? Or organize them better where it’s easier to find what you’re looking for? Half hardware, half software, all helpful, I believe.

Publishing

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There are several ways of getting your stuff out there in durable fashion, from paper books to e-books to e-zines to apps, and several other media as well. We’ll look at the most important considerations of each.

Communities

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Many people think of online communities like Facebook when they think of New Media. There’s much more, of course, but you shouldn’t ignore this one simply because so many people are there. We’ll look at several of them that are important to designers + builders.

Video

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This medium is becoming more important to us now. What are the different video modes you might use? What equipment do you need? What’s a “fluid head” tripod, and why might you need it? And how do you handle audio, which can be audio’s weak link?

The Afternoon Session

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That’s all highly useful information, but the most fun promises to be after lunch. Since the Meltdown, designers + builders have gotten really creative in order to survive, developing cool strategies and techniques they never considered before. Problem is, we haven’t seen much of each other since 2008, so most of us don’t know what most of the rest of us have been working on. So we’ll be doing a swap-fest of ideas about business that work better today.

   When you register, just send me a note letting me know you’d like to present your idea, and I’ll save you a slot. To register, click the Pay Now button. Paypal handles payments. See you November 8! And if anyone wants to stick around, I’m doing an Original Green presentation in the same room that evening.


   ~Steve Mouzon


Tuition $50

We’ll provide refreshments; lunch is on your own at one of Celebration’s Main Street restaurants nearby.


Save the Date


   The first New Media Workshop for Designers + Builders is coming November 8 to Celebration, Florida. I’m really excited about this event… the first half of the day will step through a how-to of the latest New Media techniques useful to designers or builders, and the second half promises to be fascinating. Here’s why:

   Since the Meltdown, designers and builders have gotten really creative in order to survive, developing cool strategies and techniques they never considered before. Problem is, we haven’t seen much of each other since 2008, so most of us don’t know what most of the rest of us have been working on. So we’ll be doing a swap-fest of ideas about business that work better today.

   When you register, just send me a note letting me know you’d like to present your idea, and I’ll save you a slot. To register, click the Pay Now button. Paypal handles payments. See you November 8!


   ~Steve Mouzon


Early Bird Tuition $50


Let’s Talk!


   I recently kicked off the Weekendly Updates I’ve been promising since the book was published. Please join the discussion! When we get together each weekend, I'd like to talk about the latest New Media ideas I'm working to figure out. This stuff will be half-baked and unrefined... you know, at the point where it's figured out well enough to talk about, but where enough of it is still in play that you might have a great idea on how to improve it.

   To join the discussion, just give me your name and email address in the sidebar, right under the picture of the book cover, then click Get Updates. As you’ll see in our privacy policy, we will never sell or give your information to anyone. So pull up a chair and let's talk!


   ~Steve Mouzon


Launch Week!


   I submitted the book to the iBookstore 48 hours ago, and am now waiting nervously for their approval, which can take between 2 days and 2 weeks, apparently. If it's not approved by Friday, I'll have a PDF version for sale here on this page. Once it goes live, I'll send a discount code to everyone who ordered the PDF and you can get a free copy of the iBooks  version on the iBookstore. This means you'll be in the loop for future free updates of the book as well.

   I'm also working frantically on a Kindle version, which I hope to submit sometime late tonight. I'll find out whether I can do the same discount code with Amazon as well. If so, I'll do the same PDF deal if the book isn't live on Friday; if not, the Kindle version will be available whenever it goes live.


   ~Steve Mouzon


Wow!!


   I asked for a hundred reviewers and over 200 of you showed up! I'll have my hands full linking to all of your posts on your blogs, LinkedIn, Google+, Quora, and Facebook next Friday, but it's my intent to get all of you interconnected where everyone can see what each of you think! Please be sure to send me a link to your review so I can include it. If you're in town Friday night (the 27th) we're doing a launch party at MakeShop Miami… please stop by! I'll be doing the normal launch party stuff of bringing food and drinks, but doing the not-so-usual thing of talking about how you can publish this way, too. It'll be as much how-to as woo-hoo… please join us! Details to follow.


   ~Steve Mouzon


Three in One


   Most of us don't read long books today because we're too busy, right? With a paper book, you have no choice but to either skip around and possibly miss important stuff, or read all the way through. But because New Media for Designers + Builders is an e-book, it can link to things on the internet. So what I've done is put the things in the book that every designer or builder should know about the New Media, then used this site to organize things that only some people need to know because (1) others already know the basics of something, or (2) some people don't use certain tools for their work. This means that the book accesses roughly 3 times as much content as is actually in the book. Cool, eh?


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   When you go to most pages on this site, you'll first see the topics that are in the corresponding chapter in the book. Below that are the articles that only some designers and builders need to know.


   ~Steve Mouzon


Book Community


   Many readers make comments in the margins of paper books they read, but nobody else sees the comments unless they pick up that reader's copy of the book. I built this website to host those comments in a large community where everyone can see everyone else's comments, and where conversations can break out unexpectedly.

   Each section of New Media for Designers + Builders has Comment buttons. Clicking Comment in New Media for Designers + Builders takes you to the appropriate page in this site where you comment on that section, just like you're commenting on a blog post. Once you're finished commenting, just close the browser window and the book is still open underneath.

   And just like a blog, anyone could see the comments from anywhere on the internet, so they could join the conversation even if they don't have the book. And of course, there will be links to where you can buy New Media for Designers + Builders online so anyone that doesn't already have the book can buy it if they like.


   What do you think? If I'm missing something in one of the chapters, please let me know. My most recent book, the Original Green, is far better today because of all the input site readers gave before its publication. What am I missing? What would you do better? Let's talk!


   ~Steve Mouzon


New Media Presentation at the Pro Expo


   Welcome to my Pro Expo colleagues! Here's my presentation that I promised you. It's a pdf file; please feel free to download it and use it however it's helpful. Technically, it's copyrighted, but I'm a big believer in ideas that spread, so please use it to your benefit… the only thing I ask is that you tell people where you found it.

   One other thing… I do a weekly New Media newsletter that details the latest tips and tricks I'm learning. Please subscribe to the newsletter if you're interested.


   ~Steve Mouzon



Guestbook

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